Breaking down NIL, the NCAA's Name, Image, and Likeness Policy
Breaking Down the NIL: The NCAA's New Name, Image, and Likeness Policy
Over the past two decades, arguably the hottest and most controversial topic regarding the National Collegiate Athletic Association has been the name, image, and likeness of its athletes. To fully understand the “NIL”, how it came about, and why it’s such a big deal in the NCAA, we’ll have to take a look back at the year 1991, when five particular freshmen booked their ticket to Ann Arbor.
Their swaggy style and attitude in